Hopscotch Primary Care | Motion Graphics, Social Media, Print
Hopscotch Primary Care delivers advanced primary care to rural senior communities by combining deep expertise with a commitment to high-quality treatment. Below is a selection of the design work I’ve created for them, including a brand guideline, print materials such as flyers and brochures, direct mail, social media campaigns, digital ads, and email templates.
Brand Lookbook
Hopscotch Primary Care were looking to overhaul their design language and I collaborated with the existing designer to come up with a brand guideline that would be used as a basis for all projects.
Social Media
Social Media was primarily promoted on Meta (Facebook) as the majority of the target audience was on that platform. Below is an example of a carousel ad.
There were also Instagram ads created in 9x16:
Also promoted were testimonials from patients in order to reinforce brand perception:
Since the target demographic was older, it was determined that more traditional forms of advertisements such as flyers and brochures would be important in spreading awareness of the brand.
Below are two trifold brochures, one for introducing the brand and another for staff recruitment:
Flyer ads:
Mail Marketing ad:
